Lost Illusions, Bitter Wisdom and Fragile Hope in The Tempest Essay

Lost Illusions, Bitter Wisdom and Fragile Hope in The Tempest   Ã‚   Is Shakespeare’s play, The Tempest, a drama of lost illusions, bitter wisdom and fragile hope? Before this question can be considered, one first has to interpret these terms. Perhaps "bitter wisdom" and "fragile hope" are fairly simple concepts to understand, "lost illusions" is somewhat less clear, particularly in the case of The Tempest.    There are three main interpretations of "lost illusions" that could be made. The first is that of a revelation of the mind; the discarding of an 'illusion' to reveal the truth of one's feelings. The second is similar but with a subtle difference; the lifting of an illusion to disclose the truth about something physical (instead of emotional, as in the first case). The last interpretation could not be applied to every use of the word 'illusion,' but suits The Tempest extremely well; this third analysis revolves around magic and the supernatural world.    There are several clear examples from the text to illustrate these various points of view. For the first case we have the character of Prospero who, by the end of the play, has realised that he requires more in his life than his Art of magic. He comes to acknowledge that he needs a change of environment, however much he will miss his old life on the island. For the second interpretation, we have the circumstances surrounding Antonio's usurpation of Prospero's title (told only in flashbacks); the true events that occurred then only come to light at the end of the play, when Prospero reveals the entire story to the assembled characters. The third interpretation, that of magic, is present throughout the play, as Prospero exerts his supernatural talents upon the... ...ased to be a problem, whereas Alonso has the future of his son to contemplate; a future that is by no means certain.    From all this, it is clear that, in a general sense, Shakespeare’s play, The Tempest, is a drama of lost illusions, bitter wisdom and fragile hope, as many characters go through that cycle (lost illusions, leading to bitter wisdom and ending with fragile hope), or various parts of it. Also, this description can be used in a more precise manner, when dealing solely with individual characters, particularly Prospero, Miranda, Alonso and Ferdinand.    Works Cited and Consulted Cesaire, Aime. A Tempest. Trans. Richard Miller. New York: UBU, 1992. Kermode, Frank. "Introduction," in The Tempest(Arden Edition), (London: Methuen, 1962), xlvii-xlviii. West, Robert. Shakespeare and the Outer Mystery. Lexington: UP of Kentucky, 1968.

Logistics Summary

Logistics – a practical approach Part 1: The foundations of Logistics Chapter 1: Introduding Logistics – Logistics is more than just Transportation – Involves aspects like procurement (Beschaffung), sourcing, planning, storing, control and distribution (Verteilung/Austeilung) – Shift towards placing production in Central Europe b/c production is cheaper – Delivery: customer gets what he ordered, where he wants it and at the right time, not too early & not too late – Completeness: orders should arrive as one delivery – Accuracy: should deliver what you promised – Billing: only want to pay for what you ordered Customer service: enough stock to satisfy the customer + service – Flexibility: ability to produce anything on time and anything at any time – Production in developing countries makes it possible to offer goods for the lowest price – Good logistics will result in gaining customers, gaining trade and succ ess for the business itself – Automotive industry is one of the first industries to make good use of all new developments in the field of business studies – Henry Ford discovered the power of a conveyor belt where everyone makes just a small part of the car and becomes a specialist in his own little world. Mistakes are easily recognized ( Work becomes routine and effective ( Saving time and time is money – mass production became the norm – later just-in-time management was taken up by the whole automotive industry which was started by the Japanese Conflicting goals of logistics: – efficient use of machinery – low inventory – many different varieties of products – short delivery time e. g. within two hours – Logistics should help each and everyone in the organization to achieve the overall goal of the company Value chain of Porter shows that we do not have â€Å"very important† and â€Å"less important† depa rtments – â€Å"A chain is only as strong as its weakest link† – Final goal is getting a maximum profit and the survival in the long run [pic] – Planning the activities: instead of taking one aspect or link at a time and trying to obtain an optimal result for this part we now have to look at the whole chain and concentrate on obtaining a maximum result at an integral level. This requires planning for the whole chain (traditional planning vs. modern approach: integral planning ( p. 25) – Symbols: [pic] most logistic value chains will consist of many different forms and will resemble networks – these different aspects all make up the basic elements of logistics within the value chain – all elements within a Supply Chain should be connected – the main goal: to ensure that the customer gets the right product – cooperation is needed in order to ensure that all links have a common goal in mind: to increase the efficiency and e ffectiveness of the chain – results should be: higher profit margins; lower sales prices; improved competition; faster introduction of new products – Supply Chain: a network of connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from suppliers to end users – The more links there are between you and the final customer, the more difficult it will be to understand that market Logistics is a combination of the activities: – Material Handling – Stock control – Order handling and processing – Customer service – Demand prediction – Sourcing, Vendoring and purchasing – Distribution: internal and external – Location of warehouses and production facilities – Handling reversed flows of goods, rejects and packaging material – Spare parts, repairs and customer service – Production planning Definition of logistics: Logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of raw materials, in-process inventory, finished goods, services and related information from point of origin to point of consumption for the purpose of conforming to customer requirements – Logistics management consists of 2 blocks: Material Management (MM) and Physical Distribution (PD) (p. 36) – Logistics and the most important relationships: [pic] – it is difficult to determine the costs for logistics, as every company has a different concept for what to include and what not – during the last decades, the costs for logistics have seen a huge increase compared to other costs – to get a quick insight into the buildup of costs and the relationships with profits: Return on Investment (ROI) – ROI = Profit / total assets ROI = (Profit/Turnover) * ( Turnover/total assets) ( Not possible to increase the ROI by incr easing sales – Turnover: total sales – Total cost: all costs made in an organization – Costs of logistics: all costs related to logistics – Other costs: all costs except cost of logistics – Profit: what is left after all costs are paid – Profit margin: profit as a percentage of sales – Depts. : all outstanding debts, mainly with suppliers – Liquid assets: assets quickly transferred into cash – Fixed assets: assets which only can be transferred into cash with huge costs like machinery etc. – Total assets: everything invested in an organization – Turnover rate: total assets as a percentage of sales

Commentary on ‘A Streetcar Named Desire’ Essay

In the novel ‘A Streetcar Named Desire’ by Tennessee Williams, a scene that often catches the attention of readers is the poker scene. It begins when Blanche and Stella return from seeing a show too early, not wanting to have been a distraction or a nuisance while the men played poker. Stanley rudely dismisses the ladies making sure they know they aren’t welcome to join in, the tension escalates as does the banter and Stanley whacks Stella’s thigh to end the discussion. Mitch and Blanche then meet for the first time as he exits the bathroom and they are both immediately taken with each other. The poker games continues to progress and the ladies listen to the radio and gossip about the men, Stanley becomes unnecessarily agitated by the music and insists that they turn it off. Mitch then deals a hand and leaves to talk to Blanche, he offers a cigarette from a silver case, which he then continues on to explain the significance behind it, being from a girl whom he was once involved with that passed away. They continue to talk and Blanche explains how she was an English teacher and enjoyed her job even though the majority of her students didn’t retain much interest in the English curriculum. Then, the real action begins to unfold; Blanche turns the radio back on, not aware of what her actions will lead up to. Stanley was already at his wits end by the first time he ordered the radio turned off and a second provocation would only lead to trouble. The music begins to play ‘Wein, Wein, nur du allein’ which translates to ‘Wine, Wine, and you alone’ giving the reader auditory imagery. I find this ironic, as I believe Blanche is an in denial alcoholic, perhaps the song suggests that the only think she can really rely on for comfort is alcohol. She then begins to dance, waltzing ‘with romantic hand gestures’, this gives proof of her aristocratic and privileged upbringing for few of lower standing would know how to waltz. As for the romantic hand gestures, Blanche is utilizing her means of coquettish seduction on Mitch (who seems all too happy to be at the receiving end to her tryst) as she desperately clings to the idea of a stable and supportive relationship with a husband (as well as a source of income and roof over her head). This course of action has Stanley very riled up, even more so then before. The first time I read this passage I believed his anger to be unwarranted and simply unnecessary, but by putting yourself in his shoes it is possible to visualize where he’s coming from. Stanley sees himself as a ‘manly man’ completely sure of himself and filled to the brim with testosterone. Now combine that with whiskey, more testosterone, a little friendly competition and the fact that he’s losing, it’s a disaster waiting to happen. Stanley prides himself on his authority and control of his friends, so when his winnings start to go south and he begins to loose face among them; something he prides himself upon. Its logical to say that his reaction will be harsh to any form of provocation using it as an outlet to his frustration and anger, no matter how unconscionable it was. As Stanley reacts to the radio being played the visual imagery and his disposition becomes wild, animalistic and primal. He ‘stalks fiercely’ to the radio, snatches it up, shouts an oath and then throws it out the window. In my opinion Stanley gives off a strong sense of Neanderthal attitudes because his actions are so primal and savage. In the next line Stella even accuses him of being such stating ‘Drunk – drunk – animal thing, you!’ I think it is this accusation from Stella that makes Stanley snap, taking his anger and need for violence past the point of no return. Stella was the last string in his anger coming to be so severe, because after his friends winning more then he, taking some authority and control away form him, his wife then blatantly insulting him in front of his friends on top of that had to do it. Even in his approach he is like an animal ‘Stanley charges after Stella’ as if he is predator and she is prey (which in this scenario it is safe to say was the case). His friends make feeble attempts at calming Stanley down, trying not to anger him further and at the same time avoiding his wrath being directed towards them. At this point I think Stella knows what’s going to happen and her threats of retaliation are empty as she warns ‘You lay your hands on me and I’ll – ’ as she backs out of the scene with Stanley in pursuit. A cacophony of noises is then heard as Stanley hits Stella and then as if the limelight has been off Blanche for too long she begins to scream and run around. Bringing attention back to herself, it also has to do with the fact that she has never been put in conditions as such and is useless, thus she must find some way to give herself the importance she craves so badly. Stanley’s men finally step up to restrain him in the throes of the crazed mist of rage he has succumbed to. Even in a condition as his ‘he nearly throws them off’ giving the reader a reminder of the brute force and strength that is Stanley. Then as if hit with an epiphany of great importance, realization hits, he surfaces from his delusions ‘all at once he subsides and is limp in their grasp’. Stella, presumably still in shock and fear from what has occurred claims that ‘[in a high, unnatural voice, out of sight] I want to go away, I want to go away!’ what’s interesting about this line is that her tone brings us back to Stanley’s demeanour before he attacked her, inhuman, very much like an animal which brings one to wonder that if Stella can react as such that maybe they aren’t so different from each other in that they can be both very animalistic at times. Mitch is one of the quieter characters in this play, much more reserved and miles more civilised then any of the other male characters. And after all these things have occurred he finally speaks up, simply stating that ‘Poker shouldn’t be played in a house with women’ Now, what I see he’s trying to get across is that all of the previous conflict and violence is solely to blame upon the fact that women were in the same building in which poker was being played, Surely this combination cannot be so dangerous as to inspire domestic abuse? Mitch is wrong on this matter because it is obviously not a dangerous combination; it is Stanley’s overbearing and easily angered personality that makes the situation so volatile. As I said before, Stanley was just a time bomb waiting to go off it was just a matter of someone setting him off (in this case, Stella). After all of this has come to pass, Blanche hastily takes Stella upstairs to the neighbours, Stanley realizes what has happened, that Stella is gone and becomes frantic. Becoming violent and telling his men to ‘Let go of me, you sons of bitches!’ it is unsure whether he is going to become mad with anger once again. His friends see this and hastily make their way out, not forgetting to reclaim their winnings. Tennessee Williams then uses repetition to enforce Mitch’s sexist opinion on the matter by having him state, again, that ‘Poker shouldn’t be played in a house with women’ as if the outcome was unavoidable due to this. Our attention is then taken back to Stanley as he continues through this almost heartfelt and emotional realization that Stella has left him, sobbing and crying out for her, this period is brief though and he soon becomes demanding and stubborn with Eunice (the neighbour) in wanting Stella back. When his plight proves useless, it’s as if he’s relapsed back into the desperate, sobbing man he was a moment before, maybe in thinking that this is the best course of action to manipulate Stella into returning. An animalistic reference is made again to Stanley in the description of his actions in that ‘he throws back his head like a baying hound and bellows his wife’s name: ‘Stella! Stella, sweetheart, Stella!’ This continues along with more banter with the neighbour until with one last attempt, as if he is back to his normal self, he cries out ‘[with heaven-splitting violence]: STELLL – AHHHHH!’ After a moment, Stella emerges and the two come together with an unspoken amount of emotion. This passage is extremely intimate and tender, not something that is often witnessed on stage or in books because it takes on such a personal and real feeling. Even as they come together there is still this animosity in the line ‘they came together with low, animal moans’. Stanley is a strong symbol of virility, manhood and all that is masculine but as he kneels half-naked and exposed on the pavement outside their house desperately crying out for his wife it makes you wonder if there is more to him then what the reader thinks. It is a difficult scene to act out in my opinion because the actor must be enticing and terrifying at the same time. Hence, Stella’s unhealthy attraction towards him, even when shouting her name in desperation on the pavement he still remains a dominating force that pulled her towards him. Their reunion at the bottom of the steps is without words – purely physical with a hint of tenderness as Stanley carries her back into their flat. What I think Tennessee Williams was trying to make the reader/audience feel when writing this passage was fear and curiosity at the same time. Fear from what would happen to the characters, namely Stella from Stanley and curiosity for the same reason. What makes this scene so interesting is the conflicting emotions coming from all of the characters, Blanche’s seduction of Mitch and need to feel useful, Stella’s embarrassment and fear of Stanley’s actions, Mitch’s defensiveness of Stanley’s actions, the other friends wariness if not fear of Stanley and Stanley’s anger and frustration at needing to be in control of the situation at all times. Needless to say, it is an incredibly complex situation, which at the same time remains extremely ironic.

The eNotes Blog 14 (More) of the Most Beautiful Libraries in theWorld

14 (More) of the Most Beautiful Libraries in theWorld Because there are simply far too many beautiful libraries for just one list, we made a second one! Here are 14 (more) beautiful libraries from across the globe. Philological â€Å"Brain† Library at the Free University, Berlin, Germany image via Arch Daily The name speaks for itself: this 800,000 volume-filled library will expand your mind while you read inside its brain-like layout and structure. A brain within a brain†¦ is it brain-ception? Vijećnica, Sarajevo, Bosnia image via Economic Times The National Library in Bosnia’s capital, destroyed in 1992 in the Bosnian War, was recently rebuilt and is said to symbolize the multi-ethnic beauty of Sarajevo. Its breathtaking design features the Neo-Ottoman architectural style. The Library of El Escorial, Madrid Province, Spain image via Buzzfeed Part of the historical residence of the King of Spain, this library is one of the finest in Europe that was built in the style of Western Humanism. The Library of the San Francisco Monastery, Lima, Peru image via TravelPod This library is located in the extravagant San Francisco Monastery in Peru on top of recently discovered catacombs and secret passageways. Spooky! Josà © Vasconcelos Library, Mexico City, Mexico image via Architectural Digest This futuresque library is endearingly referred to as the â€Å"megalibrary.† With a modern design reminiscent of a glass castle, this library is actually five separate libraries melded into one- kind of like library tetris! Hearst Castle Gothic Study, California, USA image via Surreal North America Formerly owned and built by newspaper magnate William Randolph Hearst, Hearst Castle is so exquisite in its design that California named it a National Historic Landmark. You can’t go to this library to study, but you can take an amazing tour through the Hearst Castle. Raza Library, Rampur, Uttar Pradesh, India image via Ministry of Culture An Indo-Islamic treasure that cultivates intellectualism and the arts, this library is prized for its gorgeous exterior and valuable collection of manuscripts and paintings.   The Tianyi Pavilion Library, Zhejiang Province, China image via CNN Dating back to the Ming Dynasty, this library was built by the national-defense minister during Emperor Jia Jing’s reign. It is the oldest and most historic library in all of Asia and one of the three largest family libraries in the entire world! Impressive! Dokk1 Library, Aarhus, Denmark image via Business Insider This sleek, modern, and minimalist library was built by Schmidt Hammer Lassen architects and literally sits on the Aarhus River. Enjoy your favorite book in this massive space while looking out at the scenic river view. Yangzhou Zhongshuge, Guizhou Province, China image via Wired Stepping into this library feels like stepping into a time portal. The arched bookshelves, reflective floors, and flowing design makes visiting this library a unique, intellectual experience. Library of Alexandria, Alexandria, Egypt image via Mediterranean Cultures The ancient Library of Alexandria was one of the most significant libraries of the ancient world but was destroyed for unknown reasons somewhere between 48 BCE and 642 CE. In 2002, it was rebuilt and is a great intellectual hub in Egypt. La Sorbonne Library, Paris, France image via Pariszigzag Built in medieval times and evolved to be a part of the University of Paris, this library prides itself on its Law, Philosophy, Medicine, and Science sections- though it has over the years developed great History and French Literature collections as well. National Library of Belarus, Minsk, Belarus image via Architecture and Design Housing the largest collection of printed Belarusian materials and the third largest collection of Russian materials, this 22-floor library is built in the shape of a rhombicuboctahedron (a solid shape with eight triangular and eighteen square faces) and is the main informational and cultural center in Minsk, the capital of Belarus. Joanina Library, Coimbra, Portugal image via Telegraph   Located in the heights of the University of Coimbra, this library packs 200,000 volumes into only 3 floors of space- seems like a tight squeeze! What’s your favorite library? Comment below!

The History of Pop Art (1950s-1970s)

The History of Pop Art (1950s-1970s) Pop Art was born in Britain in the mid-1950s. It was the brain-child of several young subversive artists- as most modern art tends to be. The first application of the term Pop Art occurred during discussions among artists who called themselves the Independent Group (IG), which was part of the Institute of Contemporary Art in London, begun around 1952–53. Pop Art appreciates popular culture, or what we also call â€Å"material culture.† It does not critique the consequences of materialism and consumerism; it simply recognizes its pervasive presence as a natural fact. Acquiring consumer goods, responding to clever advertisements and building more effective forms of mass communication (back then: movies, television, newspapers, and magazines) galvanized energy among young people born during the post-World War II generation. Rebelling against the esoteric vocabulary of abstract art, they wanted to express their optimism in a youthful visual language, responding to so much hardship and privation. Pop Art celebrated the United Generation of Shopping. How Long Was the Movement? The movement was officially christened by British art critic Lawrence Alloway in a 1958 article called The Arts and Mass Media. Art history textbooks tend to claim that British artist Richard Hamiltons collage Just What Is It that Makes Todays Home So Different and So Appealing? (1956) signaled that Pop Art had arrived on the scene. The collage appeared in the show This Is Tomorrow at Whitechapel Art Gallery in 1956, so we might say that this work of art and this exhibition mark the official beginning of the movement, even though the artists worked on Pop Art themes earlier in their careers. Pop Art, for the most part, completed the Modernism movement in the early 1970s, with its optimistic investment in contemporary subject matter. It also ended the Modernism movement by holding up a mirror to contemporary society. Once the postmodernist generation looked hard and long into the mirror, self-doubt took over and the party atmosphere of Pop Art faded away. Key Characteristics of Pop Art There are several readily recognizable characteristics that art critics use to define pop art: Recognizable imagery, drawn from popular media and products.Usually very bright colors.Flat imagery influenced by comic books and newspaper photographs.Images of celebrities or fictional characters in comic books, advertisements, and fan magazines.In sculpture, an innovative use of media. Historic Precedent The integration of fine art and popular culture (such as billboards, packaging, and print advertisements) began long before the 1950s. In 1855, French realist painter Gustave Courbet symbolically pandered to popular taste by including a pose taken from the inexpensive print series called Imagerie d’Épinal. This immensely popular series featured brightly painted moralizing scenes invented by French illustrator (and art rival) Jean-Charles Pellerin (1756–1836). Every schoolboy knew these pictures of street life, the military, and legendary characters. Did the middle class get Courbets drift? Maybe not, but Courbet did not care. He knew he had invaded high art with a low art form. Spanish artist Pablo Picasso used the same strategy. He joked about our love affair with shopping by creating a woman out of a label and ad from the department store Bon Marchà ©. While Au Bon Marchà © (1913) may not be considered the first Pop Art collage, it certainly planted the seeds for the movement. Roots in Dada Dada pioneer Marcel Duchamp pushed Picassos consumerist ploy further by introducing the actual mass-produced object into the exhibition: a bottle-rack, a snow shovel, a urinal (upside down). He called these objects Ready-Mades, an anti-art expression that belonged to the Dada movement. Neo-Dada, or Early Pop Art Early Pop artists followed Duchamps lead in the 1950s by returning to imagery during the height of Abstract Expressionism and purposely selecting low-brow popular imagery. They also incorporated or reproduced 3-dimension objects. Jasper Johns Beer Cans (1960) and Robert Rauschenbergs Bed (1955) are two cases in point. This work was called Neo-Dada during its formative years. Today, we might call it Pre-Pop Art or Early Pop Art. British Pop Art Independent Group (Institute of Contemporary Art) Richard HamiltonEdouardo PaolozziPeter BlakeJohn McHaleLawrence AllowayPeter Reyner BanhamRichard SmithJon Thompson Young Contemporaries (Royal College of Art) R. B. KitajPeter PhilipsBilly Apple (Barrie Bates)Derek BoshierPatrick CanfieldDavid HockneyAllen JonesNorman Toynton American Pop Art Andy Warhol understood shopping and he also understood the allure of celebrity. Together these Post-World War II obsessions drove the economy. From shopping malls to People Magazine, Warhol captured an authentic American aesthetic: packaging products and people. It was an insightful observation. Public display ruled and everyone wanted his/her own fifteen minutes of fame. New York Pop Art Roy LichtensteinAndy WarholRobert IndianaGeorge BrechtMarisol (Escobar)Tom WesselmannMarjorie StriderAllan DArcangeloIda WeberClaes Oldenberg - common products made out of odd materialsGeorge Segal - white plaster casts of bodies in everyday settingsJames Rosenquist - paintings that looked like collages of advertisementsRosalyn Drexler - pop stars and contemporary issues. California Pop Art Billy Al BengstonEdward KienholzWallace BermanJohn WesleyJess CollinsRichard PettiboneMel RemosEdward RuschaWayne ThiebaudJoe GoodeVon Dutch HollandJim EllerAnthony BerlantVictor DebreuilPhillip HeffertonRobert O’DowdJames GillRobert Kuntz Sources Alloway, Lawrence. The Arts and Mass Media. Architectural Design 28 (1958): 85-86. Francis, Mark and Hal Foster. Pop. London and New York: Phaidon, 2010.Lippard, Lucy with Lawrence Alloway, Nicolas Cala and Nancy Marmer. Pop Art. London and New York: Thames and Hudson, 1985.Madoff, Steven Henry, ed. Pop Art: A Critical History. Berkeley: University of California, 1997.Osterwald, Tilman. Pop Art. Cologne, Germany: Taschen, 2007.Rice, Shelley. Back to the Future: George Kubler, Lawrence Alloway, and the Complex Present. Art Journal 68.4 (2009): 78-87. Print.Schapiro, Meyer. Courbet and Popular Imagery: An Essay on Realism and  Naà ¯vetà ©. Journal of the Warburg and Courtauld Institutes 4.3/4 (1941): 164-91.Sooke, Alistair. Richard Hamilton and the work that created Pop Art. Culture. BBC, August 24, 2015.

Summary on evidence by roger sapsford Essay Example | Topics and Well Written Essays - 500 words

Summary on evidence by roger sapsford - Essay Example In this light, the article by Sapsford is introductory in its essence, or, alternatively, recapitulative, if a reader is aiming to find a starting point in tackling tasks that seem to defy easy methodological approaches to them. In this role, the writing by Sapsford is very adequate as the author manages to consequently present the general overview of conventional divisions of methods applicable in social psychology, such as divisions exemplified by oppositions between naturalistic and controlled, structured and unstructured, and specific and generalizable types of experiments and approaches to the data analysis (Sapsford 1996, p. 146). With this general but very instructive distinction in mind, the author devotes an extended attention to the exploration of the division of methods of social research on the ones inspired by ‘scientific’ and ‘qualitative’ approaches. ‘Scientific’ research, according to Sapsford, is characterised by the observance of the rules of â€Å"clear measurement and logical design† (Sapsford 1996, p. 147), which in practice means adherence to the formalised ways of data gathering and analysis, such as questionnaires, creation of personality inventories, organisation of control groups, etc. Perhaps even more insightful is the association by the author of the ‘scientific’ research with the underlying assumption of researches that the objective knowledge is out there in the world, and that their task is to find ways to obtain that knowledge. In its turn, the philosophy behind the ‘qualitative’ research is based on the assumption that it is too often the case that straightforward approaches akin to those of the ‘scientific’ research may miss the true complexity of the real world, can fall a victim to the subjectivity of researchers, and, moreover, may influence, even though inadvertently, the object of

Sales Organizational Plan Essay Example | Topics and Well Written Essays - 1250 words

Sales Organizational Plan - Essay Example Sales Organizational Plan Bracrekunmitso Pharmaceuticals can use the Internet and local press for advertising purposes. Also, it is possible to use employment agencies to find professional staff in a short period of time. Selection practices will be based on manual resume screening and computerized. This procedure will help to select high professional applicants for the first interview. If the recruitment is competitive, it can create a feeling that those who are selected are truly valued. It can help build a positive self-image if the on-the-job experiences confirm that feeling. For Bracrekunmitso Pharmaceuticals, to recruit high qualified professionals is crucial especially for direct sales and customer support services. Medical degree and experience within pharmaceutical industry will be the main requirement applied to all candidates. The main criteria for selection will be professional skills and practical knowledge, personal characteristics and experience. Interviews will consist of several parts: behavi or based analysis, training and experience evaluations, biographical information and motivational fit (Armstrong 2001). Bracrekunmitso Pharmaceuticals will need expensive training programs for new staff. A special programs will be designed for pharmaceutical representatives and physicians referrals. One approach, which is somewhat broader than an assess ¬ment of training needs, and may be biased to the strategic changes the company is facing, is to design a workshop for senior managers to work through what is needed to implement some of the strategic decisions the company has made. Armstrong (2001) divides training needs assessment into three levels: corporate, group and individual level. The aim of the training is to help employee to cope with new environment and develop effective communication skills. Customer orientation means application of quality control principles to design/specification activities to formalize the mechanism for ensuring that customer requirements are incorporated. One of the most basic dilemmas faced by trainers is the balance between theory and practice; between what may be considered as theoretically desirable and what participants perceive as practically possible to implement. It is also important to achieve an appropriate balance between the assimilation of knowledge information and the development of skills in order to do something. Employees, for their part, should receive positive recognition for good training achievements. Also, special programs could be designed for team leaders to ensure effective group work and communication. Training will help to inspire and motivate employees. (Campbell, 1997). Bracrekunmitso Pharmaceuticals can use learning curve. Following Schuler (1998) it ascends quickly, showing increasing proficiency. There are various levels in the curve, where an employee is consolidating and developing the knowledge. Where a group of persons is trained, the group may set 'norms' which may stop individuals from moving ahead, and therefore it is important to ensure that the group norms are the same as the objectives of the trainer, so that individuals can progress (Schuler, 1998). Policies and Procedures The staff can exercise self-direction and control to achieve objectives to which they are committed, if they are persuaded by the