Keurig Assignment Example | Topics and Well Written Essays - 500 words

Keurig - Assignment Example Keurig’s profit compared to its competitors has registered a steady increase over the years and as it continues expanding its market, net sales are expected to grow more than 40% in the near future. Green mountain coffee has been recognized as a leader in the coffee industry because of its innovative brewing technology, award-winning coffees, and socially responsible business practices. Kent believes that coffee should be served fresh, like gourmet coffee, despite an individual’s location. This has steered for Keurig to provide coffee lovers with the perfect solution. The brand has combined its unique packs together with its modern technology to consistently deliver perfect cups to clients (Seong-Jong 503).This has made Keurig the leading single cup-brewing brand in North America and this brand has continued to provide its customers with the perfect cup on a daily basis. Keurig has adopted Green Mountains policy of doing business in a way that balances the economic goals with environmental and social impacts on the local and international communities. Its competitors have not adopted such a business model, but only focused on economic goals. Keurig has ensured that it updates its technology to keep pace with its primary and secondary competitors. This gives it an upper hand in devising new products that can able to meet the consumer’s current demands. This also ensures that Keurig keeps pace with modern changes and customized demands. Since Keurig is the leading single-cup brewer, it has the advantage of dictating the market trends because it has already acquired a sizeable portion of the market (Seong-Jong 496).This ensures the brand can manage the market situation as well as its production process with much ease compared to its competitors. Keurig has a strong customer loyalty because of high consumer satisfaction,